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Why do neon colours attract our eyes?
It’s a very good questions for both makeup enthusiasts and beauty lovers!
The beauty of neon colours, and neon cosmetic pigments is that they attract attention. They have a visual appeal of “look at me”.
But what’s the story of neon pigments? What character are they in the AMA Pigments story?
They are the rebel flowers of the collection who run away from home to party in nightclubs and dance under the light of the moon on the beach. They are pure souls who shine bright on their own. There’s nothing more beautiful than a line of dust that draws the eyes towards it, with no further help.
When you use neon makeup pigments on the eyelids you are the star of the party because no one will be able to take their eyes from you. But for the neon pigments to show their true hues, they need a special makeup base, designed for their kind. They are unique characters in our story, and we should treat them likewise.
In a world of colours, neon pigments have their own spectrum, and their vibrance is brighter than the sun.