Prime Pigments Encourage You To Dare

The Prime Collection is flared-up!

Muladhara Chakra is the inspiration behind our Prime Collection. Red, the most passional colour, the densest in the rainbow, defines the human relation to the Earth. It impacts tremendously your vitality, survival and passion. Red is behind the most crucial feelings in life, the ones that keep you grounded.

The Root Chakra is associated with desire, war, love, power, courage, and strength. Some of the boldest feelings in the world, the ones that rule your logic, orderliness and physical strength.

Red, the colour of the wild poppy, the flower that marvels with its simplicity and elegance. It dances in the wind, it invites you to come closer, to admire its silent beauty and to breathe fresh air.

Dare to be a wild poppy with our red cosmetic pigments! At AMA Pigments we select the deepest shades of red and combine them with metallic powders to obtain eyeshadows that let your wild soul break free.

Prime pigments walk your head in the sunset clouds that gentle take the day to night, and that create rage against the dying of the light. The scarlet clouds look spectacular on your eyelids, just allow them to sparkle in the night!

AMA loves colours, AMA loves you! Be AMA(zing)! XOXO